SLASH Prices Act

This bill would require sellers, online or in person, to tell consumers when they use an algorithm and the consumer's personal data to set different prices for the same goods or services. The notice must say "This price was set by an algorithm using your personal data" and appear next to each price. Sellers would have to let consumers opt out of this pricing and could not treat those who opt out differently, and they would have to notify the Federal Trade Commission when they start or stop using it. Some uses are exempt, including insurance, credit, pricing based on real-time market conditions without personal data, and group discounts for people like teachers or veterans. The Federal Trade Commission and state attorneys general could enforce the law, which would take effect one year after enactment.

Full text and official record on Congress.gov

Sponsors

• Suhas Subramanyam Democrat sponsor
• 3 cosponsors