Promoting Authenticity with Influencer Disclaimers Act

This bill would change federal campaign finance law so that when a political committee pays a person to post content on a website or app, the post must clearly state that the committee paid for it. Written, video, or image posts must show the statement so an average viewer can read it, and audio posts must say it out loud clearly. The committee must tell the person it pays about this requirement at the time of payment. The rule would not apply to content on a committee's own website or to paid staff posting on their own social media when staff time is the only cost, unless posting is the staff member's main job. The rule would apply to communications starting January 1, 2027, and the Federal Election Commission would have to issue regulations by that date.

Full text and official record on Congress.gov

Sponsors

• Mark Takano Democrat sponsor
• 5 cosponsors